WE BELIEVE

• Charities are indispensable contributors to our society. It is vital that they be as successful as possible.
• All charities - including the small and medium organizations - deserve to fundraise professionally.
• Fundraising is not rocket science. There are a few things that must be done well and anyone can do them.
• Fundraising skills must engage everyone in your organization to develop an internal capacity for long-term success.
• Common practices are not best practices. Best practices produce uncommon fundraising results.
• Being business-like makes charities more charitable. It increases mission impact by fostering fundraising success.